The Davos of AdTech Comes to London
After a massive success in New York City, which is now known as the “Davos of AdTech,” we are proud to bring the AdTech Economic Forum to London on February 6, 2025.

The AdTech Economic Forum (ATEF) is where adtech industry leaders converge to explore the intersection of finance, economics, and technology. Our annual event in NYC is now known as the “Davos of AdTech.” It’s the place where finance leaders, innovators, founders, and investors foster deep conversations and powerful collaborations.
Our inaugural London event focuses on the adtech companies that make it all work at the intersection of Investors and Founders. At this highly curated event, we are keeping the speaker sessions light to shine the stage lights on eleven special adtech companies who will be pitching our esteemed Investor Panel and our audience on why they are the next big thing.
The Format
We’ll start the day with four short, but powerful, fireside chats, each giving attendees direct insight into different investment and exit strategies covering the Risk-Reward Continuum.
Fireside Chats
- Angel Investor Chat: Learn what it takes to get early-stage funding.
- Venture Capitalist Chat One: Discover how to grow with the right strategic investment.
- Venture Capitalist Chat Two: Giving a different perspective.
- M&A Exit Strategy Chat: Understand the roadmap to a successful exit.
Investor Panel
These fireside chat speakers will form the core of an “investor panel,” assessing the adtech company pitches. They will bring their expert perspectives, provide invaluable feedback to the presenting companies, and play a filtering Q&A role on behalf of the audience.
The Pitches
After our in-depth application process, adtech companies will be selected to pitch their businesses to our Investor Panel and our exclusive audience. One company across five supply chain categories will be selected:
1. Agency Tech (Creative or Media)
2. DSP Tech
3. Data Tech
4. Curation Tech
5. SSP Tech
Attendees will hear why these companies believe they are the next big thing in adtech. Not only will our Investor Panel assess the best investment opportunity by asking important questions, but our audience will also get involved by voting on their choice using an innovative game theory-based method.
Companies Pitching













WHY YOU SHOULD ATTEND
For Investors
Gain early access to the most promising companies at the forefront of adtech innovation. The pitches will offer a deep dive into different sectors, giving you firsthand exposure to what could be the next big thing in adtech.
For Founders
Present your company to a distinguished panel of investors and industry leaders. Get the chance to pitch your vision, receive expert feedback, and potentially secure funding from top investors in the industry. Even if you’re not selected to pitch, you’ll get first-hand exposure to converse, connect, and collaborate through the networking environment we are creating for you.
For Attendees
Whether you are an adtech professional, an investor, or a founder, this event is your chance to network, gain insights, and vote on the most compelling pitch. You’ll also benefit from conversations that focus on the future of the adtech ecosystem.
Speakers

Sir Martin Sorrell
Founder & Executive Chairman, S4 Capital plc
Speaker & Investor Panel

Claire Houry
General Partner, Ventech
Speaker & Investor Panel

Giovanni Strocchi
Co-founder & Venture Partner, BlackSheep Ventures
Speaker & Investor Panel

Rémi Lemonnier
Co-founder and President, Scibids Technology
Speaker & Investor Panel

Joanna Burton
Adviser
Investor Panel

Rich Ashton
Co-founder & Managing Partner, FirstPartyCapital
Investor Panel
Location
Located in the heart of London’s Mayfair, The Royal Institution is an independent charity dedicated to connecting people with the world of science, offering an exceptionally elegant and versatile events venue.
The Royal Institution
21 Albemarle Street
London, W1S 4BS